The Wrap Recycling Action Program (WRAP) is a national public awareness and outreach initiative designed to make plastic film – including wraps, bags, and flexible packaging – a commonly recycled material with a strong and ever-growing recycling rate.
WRAP works with stakeholders including local and state governments, retailers, and material recovery facilities (MRFs) to educate consumers about what types of plastic film are recyclable, and how and where to recycle it. Many successful WRAP campaigns across the U.S. have helped communities keep plastic film out of their MRFs and increase the amount of plastic film collected for recycling at drop-off locations.
Since 2014, more than 70 million people across the U.S. have learned about WRAP!
As of 2019, WRAP has nearly 150 Champions and Partners across the United States.