The Wrap Recycling Action Program (WRAP) is a national public awareness and outreach initiative designed to make plastic film – including wraps, bags, and flexible packaging – a commonly recycled material with a strong and ever-growing recycling rate.
WRAP works with stakeholders including local and state governments, retailers, and material recovery facilities (MRFs) to educate consumers about what types of plastic film are recyclable, and how and where to recycle it. Many successful WRAP campaigns across the U.S. have helped communities keep plastic film out of their MRFs and increase the amount of plastic film collected for recycling at drop-off locations.
WRAP can help your community recycle more plastic film. Find out more here.
See how the town of East Hartford, CT, partnered with a local retailer to run a successful WRAP campaign