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W.R.A.P.
Wisconsin W.R.A.P.
Wisconsin WRAP (Wrap Recycling Action Project)
Wisconsin Department of Natural Resources (DNR) has partnered with the American Chemistry Council's Flexible Film Recycling Group (FFRG) and GreenBlue's Sustainable Packaging Coalition (SPC) on a plastic film recycling initiative called Wisconsin WRAP (Wrap Recycling Action Project)—Recycling Plastic Film Beyond Bags.   
     
This innovative public/private partnership focuses on recycling more plastic film found in nearly every business and household to significantly increase the recycling rate. A 2012 state-sponsored study concluded that Wisconsin could realize substantial economic benefits by recycling more of the valuable plastics film that currently end up in landfills. After assessing the existing infrastructure and state of recycling, the partners developed plans to address key barriers: access to recycling for businesses and lack of consumer information. In addition to a statewide consumer education campaign, WI WRAP will implement commercial demonstration projects in various regions of the state. These campaigns and projects around Wisconsin will provide valuable data for a nationwide program set to launch the Fall of 2014. 

What's New
Sign up to Join WI WRAP!
Responsible Units and community groups are invited to join this ambitious new initiative to keep plastic wrap out of landfills and recycle it instead. Be recognized as a WRAP Champion by doing simple steps like spreading the word or updating drop off location information. SIGN UP OR LOG IN HERE.
Media
DNR Press Release, May 2014
Schools across Wisconsin participated in film recycling challenge. 

DNR Press Release, April 2014
DNR joins partnership to reduce plastic waste and increase film recycling. 

DNR Small Business Advisor, July 2013
Information about a new plastic film recycling initiative.

RILA Article, July 2013
New resources from the Sustainable Packaging Coalition to facilitate recycling.

DNR Press Release, May 2013
State's Council on Recycling seeks public input on plastics recycling.


American Chemistry Council Press Release, February 2013
New Public-Private partnership to boost plastic film recycling in Wisconsin.

DNR Press Release, February 2013
New plastics recycling study shows potential for economic growth.


How Can You Play Your Part?
Being a part of WRAP helps the environment, the economy and fits into your sustainability objectives.
Take Action
Statewide Public Awareness Campaign
Wisconsin DNR and WRAP partners and sponsors announce the statewide expansion of the consumer awareness campaign originally launched in Milwaukee in Fall 2013. The campaign seeks to educate consumers about recycling plastic film beyond bags at participating stores. For more information, contact Cynthia Moore at Cynthia.Moore@Wisconsin.gov.
Retailers
URGENT! We are currently asking store locations that offer plastic bag recycling to enter their information in the Drop-Off Directory. Download this worksheet to help you collect store location data. 

We are also assessing retailers' willingness to participate in an educational campaign by adopting the plastic film recycling poster or educating consumers on the recyclability of bags and wraps. The campaign, which began in Milwaukee in Fall 2013, will now take place throughout the state. Email store locations to Nina Butler nina@plasticfilmrecycling.org. Please contact Cynthia Moore Cynthia.Moore@Wisconsin.gov if you are interested in participating in a campaign in your area.
Schools
As part of the consumer awareness campaign, Wisconsin WRAP sponsored a school competition in which 11 schools in the Milwaukee area and 4 around the state collected more than 8,700 pounds (equivalent to 500,000 bags!) of bags and film from November 2013 to April 2014. Any interested public or private K-12 school in Wisconsin can collect, weigh and recycle plastic film and bags. For more information about the Fall 2014 competition, contact tonya@plasticfilmrecycling.org.
Recyclers, Haulers
Distributors
Companies like yours provide the critical collection network to capture valuable scrap out of the commercial sector. Please get listed in the Recycler Directory and let more of your customers know about benefits to collecting plastic film.

The marketplace is changing, with less demand from Asian markets, but there are a number of domestic end markets for CLEAN, DRY polyethylene film.  Use our tip sheets for information on how to optimize collection and quality. Additionally, the Association of  Postconsumer Plastics Recyclers (APR) has developed an array of sample bale specifications for general use. 
Responsible Units
(Local Government)
Please encourage your residents and businesses to recycle their film and bags, and help populate the Recycler and Drop-Off Directories with organizations from your community. Also, please consider sharing plastic film recycling information with your community on your website or through newsletters.
Manufacturers &
Brand Companies
The project seeks to turn waste into profit. Manufacturers are invited to provide their input in a new survey that seeks to discover how plastic film is used and disposed of, and how best to structure a recycling program that benefits everyone.
This site is administered by Moore Recycling Associates, Inc. through support from the American Chemistry Council. The purpose of this site is to educate the general public, municipalities, and businesses about how to recycle postconsumer and postcommercial polyethylene film that is found in nearly every business and household. Our goal is to increase the quality and quantity of recycled film, which also fosters growth in our domestic reclamation industry. We strongly believe in the efficacy of the waste reduction hierarchy: REDUCE, REUSE, and then RECYCLE. We welcome your comments and feedback (Nina AT PlasticFilmRecycling DOT org).

©2013-2014. American Chemistry Council. All rights reserved.