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Wisconsin W.R.A.P.
Wisconsin W.R.A.P. (Wrap Recycling Action Project)
Wisconsin Department of Natural Resources (DNR) has partnered with the American Chemistry Council's Flexible Film Recycling Group (FFRG) and GreenBlue's Sustainable Packaging Coalition (SPC) on a plastic film recycling initiative called Wisconsin W.R.A.P (Wrap Recycling Action Project)—Recycling Plastic Film Beyond Bags. 
This innovative public/private partnership is focusing on increasing recycling of plastic film found in nearly every business and household targeting plastic film found in nearly every business and household to significantly increase the recycling rate. A 2012 state-sponsored study  concluded that Wisconsin could realize substantial economic benefits by recycling more of the valuable plastics film that currently end up in landfills. After assessing the existing infrastructure and state of recycling, the partners developed plans to address key barriers: access to recycling for businesses and lack of consumer information. In addition to a consumer education campaign launched in October in Milwaukee,  WI W.R.A.P is also  implementing commercial demonstration projects in various regions of the state.

What's New
Campaign Kicks Off in Milwaukee!
Milwaukee is paving the way in a movement to educate consumers about a growing number of recyclable packages that can be included in bag recycling bins at participating stores. The Flexible Film Recycling Group welcomes others to get involved in their efforts to raise consumer awareness. Read More.
DNR Small Business Advisor, July 2013
Information about a new plastic film recycling initiative.

RILA Article, July 2013
New resources from the Sustainable Packaging Coalition to facilitate recycling.

DNR Press Release, May 2013
State's Council on Recycling seeks public input on plastics recycling.

American Chemistry Council Press Release, February 2013
New Public-Private partnership to boost plastic film recycling in Wisconsin.

DNR Press Release, February 2013
New plastics recycling study shows potential for economic growth.

How Can You Play Your Part?
Being a part of WRAP helps the environment, the economy and fits into your sustainability objectives
Take Action
Milwaukee Campaign
The Wisconsin WRAP partners and sponsors launched a consumer awareness campaign in Milwaukee on October 10, 2013 to educate consumers about recycling plastic film beyond bags at participating stores. For more information, contact Shari Jackson at Shari_Jackson@AmericanChemistry.com.
(URGENT) We are currently asking store locations that offer plastic bag recycling to enter their information in the Drop-Off Directory. Download this worksheet to help you collect store location data. 

We are also assessing of retailers' willingness to participate in an educational campaign by adopting the plastic film recycling poster or educating consumers on the recyclability of bags and wraps. The campaign will take place in a focused region such as the Milwaukee region in the fall of 2013. Email store locations and your interest to participate in the campaign to Nina Butler nina@plasticfilmrecycling.org.
As part of the consumer awareness campaign, Wisconsin WRAP will sponsor a citywide school competition for any interested public or private K-12 school to collect, weigh and recycle plastic film and bags. For more information, contact tonya@plasticfilmrecycling.org.
Recyclers, Haulers
Companies like yours provide the critical collection network to capture valuable scrap out of the commercial sector. Please get listed in the Recycler Directory and let more of your customers know about benefits to collecting plastic film.

The marketplace is changing, with less demand from Asian markets, but there are a number of domestic end markets for CLEAN, DRY polyethylene film.  Use our tip sheets for info on how to optimize collection and quality. The Association of  Postconsumer Plastics Recyclers (APR) is developing bale specifications. Look for those in the near future. 
Responsible Units
(Local Government)
Please encourage your residents and businesses to recycle their film and bags, and help populate the Recycler and Drop-Off Directories with organizations from your community. Also, please consider sharing plastic film recycling information with your community on your website or through newsletters.
Manufacturers &
Brand Companies
The project seeks to turn waste into profit. Manufacturers are invited to provide their input in a new survey that seeks to discover how plastic film is used and disposed of, and how best to structure a recycling program that benefits everyone.
This site is administered by Moore Recycling Associates, Inc. through support from the American Chemistry Council. The purpose of this site is to educate the general public, municipalities, and businesses about how to recycle postconsumer and postcommercial polyethylene film that is found in nearly every business and household. Our goal is to increase the quality and quantity of recycled film, which also fosters growth in our domestic reclamation industry. We strongly believe in the efficacy of the waste reduction hierarchy: REDUCE, REUSE, and then RECYCLE. We welcome your comments and feedback (Nina AT PlasticFilmRecycling DOT org).

©2013-2014. American Chemistry Council. All rights reserved.